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What is Underwriting?  

 

A contribution to WVUM to support maintenance and operation
costs in return for customized mentions and on-air
acknowledgements of your business.
 It is a direct, immediate, and cost-effective way to get your
message out to thousands of potential listeners (customers) in
South Florida and on line.

 Clients are given creative control over scripting and production
of the spot (in compliance with FCC regulations), and also
matched with the appropriate programming in order to hand
craft the best possible marketing plan for your business,
matched with the appropriate programming in order to hand
craft the best possible marketing plan for your business.

 
 
 
 
 
Why underwrite with WVUM?  
 

• We are a well-established, award-winning radio institution that has been around for 40 years!
• We offer complete on-site production to create the most unique and innovative approach to your underwriting spot.
• All contributions can be claimed as a TAX DEDUCTION!!!
• A wide range of music is a wide range of listeners you can reach through a low cost and simple way of seeking out potential customers. Your company’s name will be heard by the coveted segment of the consumer population.
• Our sports shows feature play-by-play commentaries and in-depth broadcasts of nearly every Hurricane football, basketball, and baseball game.
• Our news teams offer hourly newscasts and traffic reports .
• We offer a variety of underwriting packages in order to accommodate your needs and budget.
• WVUM is dependent on support from the community to meet our yearly budget.


 
 
 
 
Underwriting Info  
 

Underwriting General Info

What is WVUM?

• A non-commercial, non-profit radio station located at 90.5 on the FM dial.
• University of Miami students have operated the station since its inception in 1968.
• Our Frequency reaches most of Dade county!
• We have the most variety of musical genres and specialty shows within the local area.
• Our audience is comprised of both students and non-students ranging from ages 16-49.
• Most important- We have no significant format competition within our market.


FCC and WVUM Policies and Regulations

In making the on-air announcement, the FCC allows non-commercial stations to broadcast location and telephone
number information, “value neutral” descriptions of product lines or services and slogans that don’t promote or refer
to alcohol or tobacco products. The FCC specifically prohibits the broadcast of information about prices or discounts,
inducements to buy or any calls to action. On-air acknowledgements may not interrupt regularly scheduled
programming. In complying with this FCC regulation, WVUM identifies all underwriters at the beginning and end of
specific programs and/or at regular breaks in the broadcast schedule.
The following information may be conveyed:
• Name, location, address, and telephone number of the underwriter.
• Hours of operation
• General description of goods and services provided by the underwriter
• Underwriter’s slogan (as long as it does not contain a call to action).
• Music bed underlying the spot as well as other production touches. (Included in Price)


For more information on underwriting packages or to start an underwriting deal, e-mail our underwriting director: underwriting@wvum.org

 

 

 

 



 
 
 
Underwriting packages

Underwriting Packages

 
 
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